About Vlytics

Founded by Scott Tranter, Vlytics was created to help campaigns store, analyze, and act on voter data. Instead of charging hundreds of thousands of dollars per campaign for this information and analysis, Vlytics will provide this service for fraction of that cost. This means that Vlytics can bring top tier political services to not only federal level candidates but also to state and municipal candidates.

Vlytics, through its patent pending algorithm, allows the client to predict what an individual's political beliefs are based on relating disparate pieces of data. Once the user knows what an individuals political tendencies are, it allows them to create actionable reports (emails, direct mail, call lists, walk lists etc.) in which to get the most effective message out to each individual person. In the past, campaigns would resort to "shot-gun" style tactics that do not allow individual messages to be tailored to an individual voters. Google and other ad services figure out how to target ads to an individual customer based on online behavior. Vlytics will target individual voters with political messages based on public, commercial, and privately available data.

Data, specifically data on voters, is the centerpiece of a political campaign. From this data important decisions are made regarding messaging (who, what, where, when to talk to voters) as well as important tactical decisions regarding the expenditure of resources such as money, volunteers and the candidate themselves. The Vlytics software is a campaign command center that allows the candidate to control their entire campaign and messaging apparatus online and in real-time.

Who is Scott Tranter?

Scott Tranter is a data junkie with a political background. Using his combined experience in political campaigns, data management and data analysis he came up with the Vlytics platform. Scott brings a fresh look to political campaigning grounded in data driven decision making.

Email: Scott (at) vlytics.com
Twitter: Vlytics

Contact Vlytics

Interested in learning more, feel free to contact us by phone or email.

EMail: info@vlytics.com
Phone: 1-800-921-4381
Address: 4401-A Connecticut Way NW
#277
Washington D.C., 20007
USA